Client : National Westminster Bank
Agency : Chi & Partners
Senior Art Buyer : Emma Modler
CGI : MDI
Harking back to a campaign from our own childhood, we were asked by Chi & Partners to recreate the classic pig characters that Natwest Bank introduced as a promotion in the 1980s.
We had to stay faithful to the original ceramic piggy bank figurines but thanks to CGI we had the ability to pose, position and paint them in minutes, rather than days.