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Trident Watermelons

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Trident - Long Lasting Flavour

Client - Trident/Kraft Foods
Agency - Leo Burnett Beirut
Direction - Sandra Nicolas, Omar Dbeis

This little family of watermelons is the latest of our food based character creations. We love characters and we love food, so it’s no coincidence that we often get asked to combine the two! The concept by Leo Burnett was that the flavour of Trident’s chewing gum lasts so long, it’s as though the fruit have moved into your mouth.

We created a full CG ‘set’ for the mouth, complete with giant teeth and carpet-like tastebuds. Then, working with the art directors we designed and refined the look for each member of the fruit family before building a full CG model for each character. This allowed us to explore different poses, positions and expressions before finally adding in all the extra props & components to set the scene.

Characters Go
Food & Drink Go

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