MDI

Ribena - Berry Merry Christmas

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Working with the creative team at M&C Saatchi, MDI created this festive scene for Ribena’s Christmas campaign.

The initial approach for this illustration called for a blend of CGI characters photography for the product and environment, however as the project progressed we decided to make the switch to a 100% CGI image.

This allowed us and more importantly, the client much tighter control of the composition, lighting and overall integration of the various elements.

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