MDI

Johnnie Walker VIP

2010
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Johnnie Walker Blue Label VIP

Client : Diageo/Johnnie Walker
Designer : Bill Amberg/Lior Kristal

These luxury leather bags were designed by Bill Amberg for the Johnnie Walker Blue Label brand and we were asked by Diageo to work directly with their designers to create a series of visualisations of the finished products.

By creating 100% CGI versions of the products both the designers and the end client were able to explore different material finishes, stitches & details before making the physical product.

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