Puma Motorsport

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Puma Motorsport Logo

Client : Puma
Creative : Neighbour

To help promote Puma’s connection with the motor sport industry, we worked with Neighbour to recreate the iconic Puma logo entirely out of engine parts.

We created a comprehensive library of CG elements based on real parts that you would find in a variety of vehicles. It was then a case of tying these all together in such a way that the silhouette of the cat remained clear & legible, whilst retaining the detail of each component.

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