Puma Motorsport Logo
Client : Puma
Creative : Neighbour
To help promote Puma’s connection with the motor sport industry, we worked with Neighbour to recreate the iconic Puma logo entirely out of engine parts.
We created a comprehensive library of CG elements based on real parts that you would find in a variety of vehicles. It was then a case of tying these all together in such a way that the silhouette of the cat remained clear & legible, whilst retaining the detail of each component.