Carlsberg Flaming Football
Client : Carlsberg
Agency : Billington Cartmell
The concept behind this artwork was to have a football arcing in the shape of the Carlsberg ‘C’.
To make this as convincing as possible we knew that we’d have to shoot the flame, so we soaked a load of rags in lighter fluid, took them outside of the studio and set them ablaze! We took over 300 photographs which we then use to meticulously create the desired shape.
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