![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/fbb660ac-ccd9-4da1-b127-6d743d603f6b_rw_1920.jpg?h=df2c095dd24903f19268119033bec89d)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/849a9f56-98b7-4ebc-9534-0b5056a4ca4e_rw_1920.jpg?h=23c7fdc2d43fff2ae57b44e2466a6b29)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/79d93883-07bf-402e-89a4-91c5389d543a_rw_1920.jpg?h=dcd7ec9c0fd047a41e07c739bfc5d3d5)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/da73ff9c-5d44-48cd-b27a-cab07907d2d5_rw_1920.jpg?h=93abee97a8062c0f6f761e39441634ef)
Client - Diageo/Johnnie Walker
Designer - Bill Amberg/Lior Kristal
Designer - Bill Amberg/Lior Kristal
CGI - MDI
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/57ed42b0-45f0-4db4-b5e6-7dd6a423f0f6_rw_1200.jpg?h=a0025a85c4b74be2af739be6b8e0a383)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/a5f84eda-77c2-43a3-a3a3-65b404f99de1_rw_1200.jpg?h=a2ed751512a475bee8a0f594e0c6f461)
These luxury leather bags were designed by Bill Amberg for the Johnnie Walker Blue Label brand and we were asked by Diageo to work directly with their designers to create a series of visualisations of the finished products. By creating 100% CGI versions of the products both the designers and the end client were able to explore different material finishes, stitches & details before making the physical product.