New York Lottery

Working with DDB NY we created a series of typographic images for the New York Lottery. Each concept showing a change from negative to positive to highlight the possibilities that winning the jackpot could make.

Client : New York Lottery

Agency: DDB NY

CGI & Retouching : MDI
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producers: Jane Piampiano, Christie Dwyer, Julie Evcimen
Associate Creative Director: Carlos Wigle
Designers: Juan Carlos Pagan, Brian Gartside

Additional retouching: Fan Han

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