![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/3078c148-d3d6-4b36-a3bc-0a26eefb700a_rw_1920.png?h=4335a8a00d47f314c99612f6730d92cc)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/38aab4be-60cb-477d-962e-93ae3066dddc_rw_1920.png?h=8009cfa2938ae6bc9f7e3c54af3adbb1)
![](https://cdn.myportfolio.com/da220a97-33a3-4e8b-985a-d4ca0184f577/e4f7fbef-7a0a-4df3-9d09-e8ff7a4a1574_rw_1920.png?h=31f9beeea3cce844744d5bf1514ac1fe)
Client - Ribena
Agency - M&C Saatchi
Art Director - Matt Allen
Project Manager - Kerry Alderson
Account Manager - Laura Woodhouse
CGI, Design and Retouching - MDI
Working with the creative team at M&C Saatchi, MDI created this festive scene for Ribena’s Christmas campaign. The initial approach for this illustration called for a blend of CGI characters photography for the product and environment, however as the project progressed we decided to make the switch to a 100% CGI image. This allowed us and more importantly, the client much tighter control of the composition, lighting and overall integration of the various elements.