Client - Ribena
Agency - M&C Saatchi
Art Director - Matt Allen
Project Manager - Kerry Alderson
Account Manager - Laura Woodhouse
CGI, Design and Retouching - MDI
Working with the creative team at M&C Saatchi, MDI created this festive scene for Ribena’s Christmas campaign. The initial approach for this illustration called for a blend of CGI characters photography for the product and environment, however as the project progressed we decided to make the switch to a 100% CGI image. This allowed us and more importantly, the client much tighter control of the composition, lighting and overall integration of the various elements.